| Labspace Studio - 276 Carlaw Avenue, Suite 202 - north of Queen Street East |
| PWYC – ($7 recommended) at the door |
fascinating performing arts specialists throw their hats into the ring on 4 subjects relevant to indie theatre artists
The Workshops
Tue. Sep. 117pm - Sue Edworthy & John Loerchner
The devil has your soul and you’re lost in internet translation
Sue will walk indie theatre artists through the do's and don'ts of marketing a show on a dime and how to deal with the press without thoroughly ticking them off. John will tell you why it's important to integrate cost-efficient new technologies into marketing campaigns and tell us how to make a website work.
Tue. Sep. 18 7pm - Patterson Fardell
Theatre that interferes with education
Patterson will show you how to convince the teachers to bring their students to your play and also how to take your play on the road to under-serviced communities.
Wed. Sep. 26 7pm - Jane Marsland
Who are you people and what have you done with my theatre company?
Jane will explore governance roles and responsibilities, and discuss how Boards can make a difference in assisting indie theatre companies to achieve their objectives.
Tue. Oct. 2 7pm - Ian Arnold
Masters of the universe: fact or fiction?
Ian will explore the many misconceptions about agents and their relationships with theatre artists, and also give tips on carving out a career in the performing arts.
Reservations advised!
Contact Erika Rueter at erika@theatreadmin.com, stating which workshop(s) you are interested in attending.
About The Reality Check Workshop Specialists
Sue Edworthy has worked in non-profit performing arts for over a decade. During this time, her passion for the performing arts has led her to stints as a director, stage manager, event coordinator and arts administrator in theatre, dance and opera organizations in and around Toronto, including Theatre Passe Muraille and Opera Atelier with an emphasis on marketing and communications. An active volunteer, Sue is currently a Board Member for the Toronto Alliance for the Performing Arts, and previously volunteered for organizations such as CIBC Run for the Cure, CAPACOA, PACT and the Dora Mavor Moore Awards. Sue holds a BFA Honors from York University, and is a marketing and communications specialist.
John Loerchner is a Toronto-based Designer and Artist. Educated in New Media Studies and Visual Arts at the University of Toronto, he has gone on to work in the high gloss commercial industries while maintaining a firm footing in the non-profit arts world. He has worked in positions such as broadcast producer for Front Productions (CPAC and CBC) and as a print designer at Company B (Elections Ontario). Currently a web designer at Armstrong Partnership (Heineken, MasterCard and KitchenAid), John has developed a broad base of commercial media experience. John also runs Loerchner.com, a web advertising agency specializing in small business startup and promotion. He is also the Co-Director of Labspace Studio, a multi-arts facility in Toronto.
Patterson Fardell is Director of Education, Marketing, and Outreach for Roseneath Theatre. A senior arts education consultant and a passionate advocate for the arts in education, throughout her twenty-year career she has worked as a teacher, an artists and an arts administrator focusing on the use of theatre as a teaching tool to improve the quality and delivery of arts curriculum to Ontario students. She was the Director of Education at the Larraine Kimsa Theatre for Young People for nineteen years where she researched and wrote over 100 study guides for educators, designed and managed the popular Saturday Workshop Series for Teachers and created the YPT Wish List Program, a subsidy project designed to keep theatre experiences accessible to disadvantaged schools. Patterson is the past chair of the Arts Education Council of Ontario (AECO) and a founding member of the Performing Arts Organizations Network for Education (PAONE). She has been teaching theatre for young audiences at York University since 1999, and served as the Arts Education Officer at the Ontario Arts Council before joining Roseneath Theatre.
Jane Marsland has managed arts organizations since 1974. She was General Manager of the Danny Grossman Dance Company from 1983-1999. In 1995, Jane was awarded the first M. Joan Chalmers Award for Arts Administration for outstanding contribution to leadership in the arts. She has been an articulate advocate for the arts over many years. She was Co-Founder of For Dance and Opera, a strategic collaboration to book and tour four companies, as well as Co-Founder and Director of ARTS4CHANGE, a program designed to create positive change for and by arts professionals in Toronto.
Ian Arnold joined Christopher Banks and Associates in the fall of 2005 and prior to this he spent 15 years as a designer, technical director and production manager in theatre, dance and opera. Ian received a BFA (Honors) in Theatre Design and Production from the University of Victoria in 1990, and immediately started working professionally as production manager for Pacific Opera Victoria, the Belfry Theatre and New Bastion Theatre Company in Victoria after graduation. He attended the Banff Center for the Arts as lighting design intern in 1991 and was assistant lighting designer on Mirvish Productions Miss Saigon in 1993. From 1993 to 1995, Ian worked as Lighting Director for the National Ballet of Canada. Returning to Vancouver in 1995, Ian worked as Production Director for Ballet British Columbia and as Operations Manager for Christie Lites (Vancouver). In 1998, Ian returned to the National Ballet of Canada, this time as Technical Director. In 2002, he joined Lorraine Kimsa Theatre for Young People as Production Manager. From 2002 to 2005 while working at LKTYP Ian also production managed or technical directed for projects with Theatre Columbus, Soulpepper Theatre Company and Queen of Puddings Music Theater. Since November 2005, Ian has been President of Christopher Banks and Associates, a Toronto talent agency that represents some of the foremost actors, directors, designers, writers and choreographers for film, television and the performing arts in Canada.
STAF is a non-profit arts service organization that provides a variety of affordable administration services for the independent theatre community throughout Ontario. STAF is funded by the Ontario Art Council, the Toronto Arts Council, the Ontario Trillium Foundation, and the Canada Council for the Arts which has funded The Reality Check Workshop Series.
Labspace Studio is a multi-arts facility located in the east end of Toronto. With a dual mandate to provide affordable performance space to the Toronto arts community and to showcase its own innovative programming, Labspace aims to foster a space of ongoing experimentation, collaboration and exchange.
